What is Attraction Marketing?
If you’re in MLM, network marketing, direct sales, affiliate marketing, attraction marketing could be an entirely new phrase for you however it is something that is becoming more common for these industries.
Imagine being able to attract new customers and prospect to you instead of having to chase people down and convince them to join or buy from you. Read on to learn more…
What is attraction marketing? And how can it help you build your home based business?
Attraction marketing is a concept that allows you to attract customer and prospects by sharing value. It teaches you how to present yourself and build a brand around you rather than your company.
Why is this relevant to you?
When it comes to this type of industry, there isn’t much that will differentiate you from your competition. On paper, there is no real difference between you and the other distributor/representative down the block from you. Not only do you have to try to get people to buy and join your team, you are also competing with other companies offering similar products.
In a typical home based business set up, we commonly are taught to share the product side of things because ‘the products are fantastic’ and they ‘sell themselves’.
I have no doubt that your company has amazing products – most home businesses strive to perfect their product lines. But as soon as a new competitor pops up with a similar product for a cheaper price, your reps and customers are going over to them. It’s not a matter of IF, it’s a matter of WHEN.
That’s where attraction marketing comes into place. This is what makes your customers and reps stick to you like glue. As I’ve mentioned in my previous posts, people do business with people they know, like and trust. The attraction marketing concept allows you to share value with people and then they seek you out because they like you and they want to work with you.
Isn’t that an amazing concept?
If you want to learn my personal strategy when it comes to attraction marketing, click here.
I hope this helps! Let me know in the comments below if you got any value from this post!
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December 7, 2015 Uncategorized