Stop Using Old School Marketing
Today, I’m going to be sharing with you 5 platforms that you should strongly consider using in order to build your business online.
There are many home based business owners out who are struggling to get leads, new customers and make some sales. I can relate to that because after approaching my friends and family without much success, I had to figure out another way to keep my business thriving.
The idea of revisiting my warm market again was not something I wanted to do. I had already been in a few businesses in the past and they were getting wary and reluctant.
Cold prospecting was another approach, but I soon discovered it was quite challenging to do when I had an active baby to keep entertained while going out.
These methods may work for you, as they have worked for many people in the past.
But I just had to find another way.
That’s when I turned to the internet, open 24/7, and began to learn how to leverage my time, money and energy to build my business around my family.
If you haven’t already, take a look at my article where I explain why personal branding is super important for your home based business. Click HERE.
Once you’ve figured out the direction you want to go in for your personal branding (if you need help with this, send me a message or subscribe to my newsletter and qualify for a free 15 minute coaching call).
Here are the 5 platforms you definitely need to consider learning to use:
Facebook Fan Page – This is a great place to start. Facebook has 1.49 billion monthly active Facebook users as of June 2015. That’s a staggering statistic. Facebook has more active users than any other social media platform out there. It’s important to know where your target audience is spending there time to be able to market to them accordingly.
Youtube – There are over 1 billion users on Youtube and it is the second largest search engine after Google. Video marketing is one of the most powerful tools you can use because it allows your audience to get to know you and your brand while creating a personal connection.
Twitter and Instagram – These are two separate platforms. Twitter coming in with 320 million active users (Oct 2015) and Instagram with 400 million active users (according to their page). Very simple sites where you share posts and images to help build your brand and followers. I’m beginning to love them a little more than Facebook for their simplicity and ease of use for people on the go. They are very mobile friendly!
Self Hosted Blog – In my opinion, having a blog ties everything together and gives your target audience a focal point in your brand and business. In my post, ‘Do I NEED A Blog?’ (Click to read more in a new window), I explain the importance of how a blog gives you instant credibility. This is a non invasive way to allow your audience to get to know who you are, what are your values and let’s them decide if they want to reach out and work with you.
*optional* MyLeadSystemPro (MLSP) – This is definitely an optional tool you can use. It is your one stop shop to learn how to use all of the above platforms, takes you by the hand, walks you through building your brand and getting leads and traffic online. I know it says optional, but for me, this is number one on my list. I struggled for two years online trying to figure out using free training here and there to build my online brand. After using the training in MLSP, in about a month I was able to build a following of 100+ active users on EACH (not one) of the social media platforms.
Here’s some screen shots of traffic and followers from (LtoR) my blog, Facebook, Instagram and Twitter:
Imagine if you could be getting that kind of traffic (and more, I’ve only been doing this part-time for a month) for your business opportunity. Just a suggestion 🙂 Click here to check out their risk free trial and as a bonus for just taking a look, grab a Facebook or Instagram Cheatsheet.
Either way I hope this helps! Let me know in the comments below if you got any value from this post!
Give me shout if I can help you in ANY way and remember to SUBSCRIBE to my email list to get the latest free training to help you SUPERCHARGE your business.
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