Personal Branding – Why It’s Important For Your Home Business
Are you in a home business that you absolutely love but you’re not getting the growth you want? Take a look at why personal branding is something you should consider because if there is one thing I learned –
People join people they know, like and trust. It’s not just the business.
Why You Need Personal Branding
If you’re in network marketing, direct sales, or affiliate marketing, no matter which business you’re in, all of the top 7-figure earners do this one thing that sets them apart from everyone else.
They use personal branding.
They may not have started with personal branding, they may have used it exclusively. Either way, all of the top earners have learned that it is vital to your long term success to build YOU, INC.
Contrary to hearsay, there is no overnight success in this industry. It takes hard work and it is not a get rich quick scheme. People join this industry because they are drawn to YOU.
I can remember being introduced to my current business twice by two different people before I joined. My husband also in network marketing – four times.
Remember this important factor: People do business with people they KNOW, LIKE AND TRUST.
This is what personal branding does for you. It allows you to build trust, credibility and create an attraction factor so that people WANT to do business with you.
Next, personal branding sets YOU apart from your competitors. Don’t take this personally but what makes you different from the thousands of other reps in your company? I’ll be getting the same product no matter who I sign up with anyway.
The biggest difference is YOU. You have so much to offer, if they only knew you, they would buy from you.
So What Do You Do? How Do You Get Started?
I’ve been in the home based business industry since about 2010 without much success. I quickly ran out of friends and family to talk to and as a stay at home mom, cold prospecting isn’t always an option when you have a baby glued to you 24/7.
I started searching for a solution and found a mentor Tanya Aliza, who was teaching struggling network marketers how to brand themselves online and have people calling them up asking to join their business. She became the #3 recruiter in her company, with 80% of her recruitment done online.
Now that was something I definitely wanted in on. I had been struggling for the past two years, trying to figure out how to position myself online, how to get leads coming my way with little result.
Like many of you out there, I didn’t want to keep on spending money on courses, trainings, and empty promises of success. However as a smart entrepreneur, I knew that the best way to get the results that I wanted was to invest in training by someone who knew their stuff. (Who do you listen to? – Someone who has what you want and has been where you are)
I made a decision and enrolled in Tanya Aliza’s course. The amount of value that I received was well worth the price I paid. I was able to clarify my message, create my online brand, build a blog ridiculously quickly, learn about how to attract the right people and so much more.
Two years of struggling to build a brand and website, I was able to have everything ready to go in less than a week.
You don’t have to go through what I did. Take a look at Tanya’s course. She was able to recruit over 100 new team members in her network marketing business because of what she teaches.