What is Attraction Marketing? (And How To Build Your Business With It)
In this post, I’m going to be sharing with you ‘What Is Attraction Marketing’ and ‘How To Build Your Business Using Attraction Marketing’
When I first started in my home business, I sent out messages on Facebook and called up my friends and family.
This was how I got my very first signups.
But very soon, I ran out of people to talk to.
I had an introvert personality, I was very shy and had been out of touch with many people because I was busy taking care of my new baby.
That’s when I stumbled across attraction marketing.
What Is Attraction Marketing?
Watch the video below to learn more…
What Is Attraction Marketing?
Attraction marketing is a marketing style that leads with value to attract potential clients and prospects to you rather than pitching what you have to sell or going for a quick sale.
Some examples of attraction marketing in every day life include:
Free samples at your grocery store
1 Week Trial at your local gym
Free webinar on how to build your home business online 😉
How To Use Attraction Marketing To Build Your Home Business Online
Push VS Pull Method
Attraction marketing is a pull method that draws interested customers or clients to you. This method is very different from splashing your company information, links and page everywhere hoping to get someone messaging you.
You begin to build an audience, community and tribe with people who begin to know, like and trust you.
After building the foundation of a relationship, you no longer have to hard sell.
Attraction Marketing – Educational Marketing
Attraction Marketing is also known as Educational Marketing.
The simplest way to get started in your home business is to create a piece of content teaching something.
What is content? Here’s another post I wrote on Content Marketing.
Content can be a video, a blog post, an image, presentation…etc.
Begin by sharing what you know, you don’t have to be an expert!
ILT Method – Invest, Learn and Teach (Ray Higdon)
Ray Higdon explains that when you’re brand new, you don’t have to know everything. You can take the time or invest your money to learn something new and teach it to others.
When you create content consider what kind of audience you want to attract and then share information that will give them value.
For example if you have a weight loss shake. Avoid telling all the features and benefits and how it’s made from the most organically pure substance in the world.
Instead, you can share information on tips how to lose weight, top foods to eat, exercises, meal plans and then after providing value, share your products or business opportunity.
One of my mentors, Joel Bauer describes this as the gift shift, when you lead will value and the right people will magnetically be drawn to you.
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